Last updated on February 17th, 2024 at 04:18 pm
The legal sports betting market in Vermont launched a month ago. Sports betting ads have already tired some state lawmakers. Lawmakers have introduced H857 to limit sports betting ads, with 39 House members sponsoring the bill.
Ad plan for sports betting is part of the law with operators and the Department of Liquor and Lottery. The bill bans ads for State-run gambling operations, including the Lottery and sports wagering.
The two-page “short-form” bill fails to give any more information, and the proposed law has not yet been debated. H.857 referred to the House Committee on Govt. Operations & Military Affairs after first reading on Wed.
Lawmakers Want to Limit Sports Betting Ads
There is no assurance that the measure will ever become law, and it is possible that it may not get very far. But now, only one month after the state debuted online sports betting, there is legislation in Vermont’s legislature that would prohibit advertising for such activities. A year has already gone since lawmakers approved the statute allowing such betting.
However, the ever-expanding legal sports betting market has struggled with promotion. According to sports betting news reports, legislators and regulators have frequently aimed at the advertising of operators, which seems to be everywhere during athletic events and can annoy viewers.
In terms of both population and the number of permitted operators, Vermont’s wagering industry is among the smallest ones in the United States. Currently, The three legitimate online sportsbooks are FanDuel, DraftKings, and Fanatics. After being selected through a bidding procedure, those three operators have now signed contracts with the state outlining their duties and obligations, including the amount of money they must pay back.
According to a recent report from the best sportsbook pay per head providers, the state received almost $1.1 million in income from the roughly $20 million wagered in January.
Interestingly, out-of-state players who were in Vermont when they wagered using the best online sportsbooks in the state accounted for 53 percent of the action, even though the average bet amount in the state last month was $23.50.
