When we see the term customer relations or customer service, our initial thoughts are “there’s a problem, we need to report to get it solved”. While troubleshooting is one of the aspects of customer relations, its not the entirety of the scope of a customer relations representative. In order to deliver top-quality services to your players, we’ll talk about the other aspects of customer relations through your pay per head software.
First things first. When your players encounter a problem (which is honestly quite rare with an online bookie solution service), they run to your customer service representative. Since you run your own sportsbook, that would be you. You want to be easily available to your players to contact should there be problems, or questions. If you are using a good sportsbook software for bookies though, you will have additional resources such as access to 24/7 customer service representatives who can assist both you and your players.
Customer Relations Through Your Pay Per Head Software
As what many experts in the industry share through their sportsbook pay per head blog, you need to build a healthy professional relationship with your players. Your sportsbook is online, so there is little need for interaction. So when it does happen, it has to leave a good mark in your players. If there are no issues they need to contact you with, then you can use marketing strategies to build good customer relations with your players.
The most popular option is to offer a personalized promotion to your players. For instance, milestone-based rewards will show your players that you appreciate the business they give you. You can also offer holiday bonuses, birthday bonuses, or something similar. If your players tend to focus on just one sport, then offer them a bonus on their favorite sport to start the season.
Build Good Relationships with Your Players
Essentially, you want your players to know that you are there, and that you listen to their needs. You do not need to wait for them to encounter a bug before you contact them, because, as mentioned earlier, it rarely happens. You have your pay per head software gathering data on your players, which you can use to target them in specific ways.
By making the effort to give them a more personalized experience in your sportsbook, you make them feel like valued customers. The more they feel special, the more likely that they will stay on in your sportsbook in the long term. Which, of course, will be good for your sportsbook business.