Basketball in China is very popular with over 625 million fans in the country representing a huge market for investors. Now, it might even get a bigger market share thanks to a new deal to increase its popularity overseas. This is because according to the latest gambling industry news, Sportradar signs Contract with Chinese Basketball Association.
For Sportradar, this deal means strengthening their presence in China thanks to this multi-year partnership with the CBA. According to Sportsbook Pay Per Head Industry, they will now be the go-to sports data source for the CBA. Therefore, they will be collecting data from regular and post season and All-Star games from the CBA.
In addition, this data from Sportradar could lead to CBA data going to other stakeholders in the industry. Thus, it could potentially lead to CBA streaming services, broadcasters and OTT companies outside of China. In short, it would make the Chinese Basketball Association more accessible to foreigners.
Sportradar signs Contract with Chinese Basketball Association to Increase Brand Awareness
Sportradar AG is a multinational company in Switzerland that collects and analyzes sports data. Furthermore, their sports data is an important source of information for national and international sports organizations and sports media companies.
Many sportsbook and bookies operators, rely on their information to set their sports betting odds. In fact, several bookie software providers also use their data as part of their wagering platform. Needless to say, they more data the collect and offer the more clients they can get.
In this case, Sportradar signing a multi-year deal with the CBA is very important to them. This is because this partnership will help the CBA raise awareness of their league nationally and internationally. Basketball is popular in China but the majority of them watch the NBA instead of the CBA. According to the latest statistics, around 500 million basketball fans in China follow the NBA. Thus, the deal with Sportradar could be very beneficial to the CBA.
According to Bookie Pay Per Head Blogs, the is very happy with this partnership. This is because they believe it is a step in the right direction for the expansion of the CBA. For professional basketball teams, the CBA is an important source of talent and this deal could help them find new players,
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