Why You Should Not Ignore Grassroots Marketing for Your Sportsbook
Becoming a bookie will present quite a few challenges along the way. Just like any other business to run, you need to get your sportsbook up and running, as smoothly and efficiently as possible. Then, you get to focus on generating revenue. This is where your marketing efforts will come in. Your marketing plan will largely depend on your budget, and the time you are willing to commit throughout the year. But experts will advise bookies, especially those who are new to the industry, that money is not a guaranteed way to expand your sportsbook. In fact, grassroots marketing for your sportsbook is one of the most efficient and affordable ways to get more players.
Much of this will reply on what you have to offer, of course. Once you know how to choose the right bookie pay per head, you can create your very own sportsbook and manage your business from there. Aside from the actual product, there are a lot of ways that you can use the software to expand your bookie business.
Grassroots Marketing for Your Sportsbook
Let’s begin by defining grassroots marketing. This style of marketing has you starting from the ground up. This works by targeting a smaller group and making them spread the word to a larger market. This is a cost-efficient strategy as you already have the tools you need to make this happen. In addition, this is also a great way to earn the loyalty of your current customers/players. In some ways, this is the easiest and the best approach to those who are new to learning how to be a successful bookie.
Of course, the first thing to do is to make your sportsbook good enough that your players will stay. This means making sure that you are providing them with a site that looks and acts professional, is easy to use, and has competitive odds. Once your players are regularly placing bets and you have good standing with them, you can start with your marketing efforts.
Spreading the Word
Basically, you want your players to spread the word and invite their friends to join your sportsbook. This usually happens organically, especially when players have friends who either bet on sports too, or support certain sports and the same teams. But a good way to nudge them to do this sooner, is through promotions.
One good promotion that you can offer is a free bet or even a lower vig for certain games. It could be the first few games of a specific sports season. A popular option is to actively promote the NFL season, and offer a free bet for the first wager made in the season. You can change the variety and frequency of your promotion. You can even launch your own loyalty program and give them perks and rewards when they reach certain achievements. Basically, give your players good odds and good deals to stay in your sportsbook and bet more. They can also tell their friends about this, and get them to join.
Another more direct strategy is to outright offer a referral reward to your players. If they get someone to place their first deposit or wager, then your player can get a reward like a free bet or lower vig. Again, the choice of rewards will depend on what you are willing to offer. By using a grassroots strategy, you are building customer loyalty and expanding your sportsbook with just one program.