In the latest English Premier League news, Crystal Palace Enters a Shirt Sponsorship Deal with NET88. While shirt sponsorship deals are common, what makes this one different is because it is a gambling sponsorship. Especially since comes despite the coming ban on front-of-shirt gambling sponsors in the Premier League.
According to Crystal Palace, the 2-year partnership will start for the upcoming 2024/25 football season. In addition, they said that Net88 has become its principal club partner in what has been described as a record deal. As part of this agreement, the Net88 logo will be prominently displayed on the team’s training wear. Furthermore, it will also be on the official club website, and various locations within the Selhurst Park stadium.
Barry Webber, the Chief Commercial Officer of Crystal Palace, said he is very happy with the partnership. He said “We’re pleased to announce this principal partnership ahead of the upcoming Premier League campaign.”
Net88, a global gambling company that caters to sports and gaming enthusiasts, is eager to collaborate with Crystal Palace. A spokesperson from Net88 conveyed their enthusiasm in working with the club, particularly after their remarkable finish last season. Furthermore, they also said they are happy in joining a club that is progressing with its exceptional young talent.
Assuming the role of the club’s front-of-shirt sponsor, Net88 takes pride in this association. Thus, they aim to establish a fruitful relationship with the team and their devoted fans.
Crystal Palace Enters a Shirt Sponsorship Deal with NET88 – Deal Under Scrutiny
The news of NET88 becoming the latest gambling sponsor for Crystal Palace made the headline on many gambling news sites. While some of it was good, a lot of it was raising concerns about who NET88. Thus, raising some issues about the Crystal Palace Shirt Sponsorship with NET88.
The main reason is because there is not a lot of information about NET88. In fact, they do not have a working website in the UK, and did not even have an X account until this week. The only thing we know about them is that they describe themselves as a ‘new generation rewards bookmaker.’
One piece of information we know is from a temporary page on the NET88 website. It says “We are working on building a brand-new betting experience. Our full website will be live soon. Net88 promotes responsible, legal gambling.”
Football Fans May be Jumping the Gun
On Reddit, some people are jumping the gun and saying that NET88 is an illegal betting company. However, this is just people talking and there is no proof of any illegal activities from them. As of this moment, we do not know if they intend on getting a gambling license in the UK. Nor do we know if that is even their goal.
In Asia, it is a common marketing technique for sportsbooks for a company to sponsor a team from overseas. Especially if it is a team that is popular amongst their target demographic.
At his point, what is important is for the Crystal Palace and NET88 to clarify their position to the public.
This agreement has been reached despite the decision made by Premier League clubs to ban front-of-shirt gambling sponsors by the conclusion of the 2025/26 season in April. However, it is worth noting that other Premier League teams such as Wolves and Aston Villa have also managed to secure front-of-shirt deals with gambling companies in the past few weeks.
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