Guide to Super Bowl LIX Ads for Bookies

Football fans are getting ready to watch the Kansas City Chiefs take on the Philadelphia Eagles in Super Bowl LIX. While the game is the main event, they are several other things taking place that fans are looking forward to. This includes the Super Bowl Half time show and of course the Super Bowl LIX Commercial. Our Guide to Super Bowl LIX Ads for Bookies delves into why Super Bowl advertisement is so popular and more.

One would think that the Super Bowl would include a lot of sports betting ads from sportsbooks and bookies. However, that is not true as they are none this year. This stems not just because of the cost but because of various state laws and NFL restrictions on sports betting ads.

For bookies with very deep pocket, the Super Bowl is a great way to advertise their sportsbook. Realistically speaking, only top sportsbooks can afford to partner with the NFL and use the Super Bowl name. Thus, most bookies will instead use soft approach to advertise their betting business during the Super Bowl. Doing so is quite challenging as they are not able to use the Super Bowl name or logo for any of the Super Bowl campaigns.

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Super Bowl LIX Ads Cost and Numbers

There are several ways to advertise on the Super Bowl every year from online advertisement, radio ads, print and more. However, the ones that get the most attention have to be ones on TV. This is why the cost of a Super Bowl TV commercial is always so high. This year, Fox will be broadcasting the Super Bowl and are making bank from it.

Fox is charging a cool $8 million for a 30 second commercial during the Super Bowl. This is $1 million more than the sports CBS sold last year at $7 million per spot. At these prices, you would think it would be hard sale these 10 advertising spots. However, this is in fact far from the truth as they have already sold out all of the advertising spots.

According to Pay Per Head news, all of the Super Bowl Ads spots were sold by November of 2024. Furthermore, most of the spots were sold in the spring of 2024 and as the number of sports began to dwindle, so did the price.

The cost of Super Bowl advertisements generally increases by approximately $100,000 as the available inventory diminishes and the event date nears. However, this year, the price surge was nearly $500,000 for each advertisement, according to the source.

Even though the cost of a commercial is astronomical, companies feel it is well worth it. During the last Super Bowl, it got about 123.7 million viewers on all platform from broadcast network to streaming services. Thus, with such a large audience, advertisers feel it is well worth the cost to advertise during the Super Bowl.

Here is a Breakdown of the cost for a 30 second Super Bowl Commercial for the last 5 years

2025: $8 Million
2024: $7 Million
2023: $6 Million
2022: $6.5 Million
2021: $5.5 Million

How Can Bookies Advertise their Business for the Super Bowl?

Of course, sportsbooks and other companies that want to advertise for the Super Bowl have more options than TV rights. For the right amount of money, companies can also advertise during the Super Bowl on streaming platforms and such.

Furthermore, even having the right to use the word “Super Bowl” in ads comes at a cost. This is why companies are being creative in preparation for the Super Bowl. Instead of paying the right to use the Super Bowl name, sportsbook marketing will instead say “the big game.”

They have to be particularly careful even if they use a name that just sounds like the word Super Bowl. However, with a little imagination, they can get around those restrictions. One way to do that is by creating a football square contest for their players. They just have to be careful to not call it a “Super Bowl Square Contest.”

Of course, they are other ways sportsbooks can earn money from the Super Bowl. This is because they don’t need to use specific words to advertise their sports betting services.

Other things bookies need to be careful of is giving away Super Bowl tickets as part of a contest. This is because the NFL says tickets cannot be used as a price or award. It was not much of an issue before but the NFL now, tickets are seen as a license to attend an event rather than something that is sold. Thus, the NFL tends to have the upper hand with that issue.

Super Bowl LIX Commercial Lineup to Look Forward to

The Monday after the Super Bowl, there is always a water cooler discussion about the commercial seen during the big game. Here is a preview of what to look forwards to.

Hellmann’s Commercial with Starring Meg Ryan and Billy Crystal recreating the famous orgasm scene from the movie “When Harry Met Sally…”