In this sportsbook marketing tutorial, we go over using Demographics to Get More Sportsbook Clients. No matter the business, business owners are always looking for an edge to market their products and services. Therefore, sportsbook owners are no different which is why successful operation use demographics to target the right type of clients.
The art of marketing has undergone many changes over the past 2 decades thanks to the internet and social media. This is due to the huge amount of data marketing companies are able to get about potential clients. When people surf the internet or share information on social media platform, they leave an imprint of their preferences. In turn, companies use that data to specifically target people that would show an interest in their products or services.
Needless to say, such data is very valuable as it gives them the ability to advertise to the right people. Therefore, they no longer have to spend a huge amount of money on marketing campaigns are shown to everyone. Instead, they can choose to show their ads to specific groups at a much lower cost.
For bookies, this means that as long as they target the right demographics, they can maximize the client base. However, before they can do that, they must first know which demographic group they need to target first.
Using the Right Demographics to Get More Sportsbook Clients
Before the advent of the internet, sportsbooks would have a small demographic base for potential sportsbook clients. In general, sportsbook demographic would males between the age 18-45 that like sports, fast cars, women and gambling.
Today, modern bookies no longer need to spend money on advertising campaigns for such large groups. This is because they can create ads that target specific sportsbook clients that meets their business needs. For sportsbooks or bookies that cater to local gamblers this is perfect for them.
According to Pay Per Head providers, successful sportsbooks are the ones that can create marketing campaigns for specific crowds. For example, successful bookies in Philadelphia are using the success of the Eagles this season to advertise their business. Since their clients are from Philadelphia, it makes sense to have campaigns that exclusively target fans of Philadelphia sports teams.
Another demographic that local bookies target to get more sportsbook clients are race and ethnicity. This is because if you are a bookie in Chinatown, then the majority of your clients are probably of Chinese descent. Therefore, it makes sense to create a sportsbook marketing campaign exclusively for them. Of course, the same applies for a sportsbook in little Italy as it would target people of Italian descent.
Finding the right demographic for your sportsbook is all about knowing your target market. This is why Using Demographics in Your Sportsbook Marketing Plan is an essential part of starting a sportsbook.