Parimatch is Partnering with Newcastle United
International sports betting company, Parimatch increases their presence in the Premier League with a new addition to their team sponsorship. According to sports betting news, Parimatch is Partnering with Newcastle United to expand their portfolio in England’s Premier League.
Parimatch is not a stranger when it comes to being in a partnership with English Premier League teams. This is because they already have agreements with Leicester City, Aston Villa and Chelsea FC. In fact, they recently made an agreement to extend their current partnership with Aston Villa for another season.
For Newcastle United, this latest agreement brings their number of partnerships with an online gaming company to three. This is because they already had deal with BoyleSports and FUN88. However, they will be terminating their partnership with FUN88 at the end of the 2022-23 season. According to sportsbook marketing news, the FUN888 partnership is dissolving because Newcastle wants a more profitable t-shirt sponsorship deal.
Parimatch Tech deputy CEO Evgen Belousov is very happy with the new partnership and the opportunity it offers. He said each partnership within the League “boosts our expansion into global sports and gives a powerful reason for pride”.
Parimatch is Partnering with Newcastle United to Strengthen its EPL Presence
With this latest partnership with New Castle United, Parimatch now has a significant presence in the EPL. For them, each partnership is important to them since they all share their values and aspirations for reaching new heights. Furthermore, each EPL tea sponsorship has its own value as agreement is different to cover different “scopes of cooperation”. According to Pay Per Head news, this agreement will focus on media rights between the 2 partners.
The company believes this latest partnership will help both entities build up their engagement with fans and reach new audiences.
As to Newcastle, they are also happy with this partnership. This is because Parimatch is one of the fastest growing online sports betting companies in the world. In addition, this latest agreement is helping their partnership portfolio grow across new areas and market.
After Saudi Arabia’s public investment fund took over the club last year, Newcastle became richest football club in the world. However, they do expect their acquisition to pay off with bigger sponsorship deals. At the moment, Newcastle ranks 10 in the EPL with a 7-1-5 record.