The internet is the great equalizer when it comes to opening a sportsbook operation. This is because it allows anyone to open a business from scratch at an affordable price. However, one of the consequences of it is that the competition for online sports betting is quite high. Therefore, bookies are always looking for new and more effective ways to get more player. In this bookie tutorial, we go over how to get more clients by getting more Referrals for Your Bookie Business.
Let’s start with the basics by first defining what constitutes a business referral? A Bookie business referral is when someone in your network recommends your bookie business to a new prospect. This may happen spontaneously during organic conversation or as a result of conscious referral marketing efforts.
The best past about getting referrals is that when prospective players come, they are already halfway sold. This is because someone they trust has already done the job of recommending your online bookie operation. However, the big question is how to encourage your existing players to recommend your service to them?
Let’s find out how…
How to Get Referrals for Your Bookie Business
Creating a Bookie Referral Program
Before we even start, some kind of sportsbook referral system should be in place. The referral program should be open to players and to businesses. For current customers, it could be in the form of bonus for proven referrals. Just make sure that you have a proper set of rules to protect your business.
For sportsbooks that use the PricePerPlayer.com Pay per head bookie service, this is easily done. This is because they can easily add bonuses and free play to their players with just a few clicks.
Business referrals on the other hand is different because providing referrals is often reciprocal between businesses. If you work with other companies that you value, propose a partnership to exchange referrals with your respective clients. This works especially well with businesses in the same industry that are not competitors. A perfect example would be a sports handicapper or gambling news site.
In general, bookie referral program does not necessarily have to be very extensive. Just enough to encourage people to referral friends, family and colleagues. Of course, tracking referrals is a must for both the sportsbook and the ones doing the referrals.
Make Your Players want to Give Referrals
In this case, we are not just talking about giving them a reward for referring you. We are talking about wanting to tell their friends about your gambling services. The best way to do that is to exceed their expectations by giving them the best service possible.
By instilling loyalty from your current customers, they will be raving about your bookie service to their friends.
- Engaging with your Customers
The proper type of client engagement is both a way to retain and to get new bettors. This is because you are providing ways to keep your players happy and giving them a chance to brag about it to their friends. Therefore, keep good line of communication with your players via social media, emails and your website with promotions and events.
- Look for Opportunities to ask for Referrals
The best time to ask for referrals is when you players are happy. For example, asking for it after they win big might just work in you favor. This is because it is both a way for them to show off their big win while giving them an opportunity to make even more money!
- Make it Easy for them to Refer You
Even if your players are willing to offer a referral, it is easy for them to forget about it. Therefore, it is your job to make referrals easy to give. Provide a form on your website for customers to provide referrals and include the link in your email signature. The simpler the form, the better—but make sure it’s still specific enough to accomplish your goals.
The same can be done via your social media channels. The more ways you have for people to find and refer you the better. Even something as simple as a player sharing one of your gambling industry articles is still a tacit recommendation.