NBA is Bringing Sports Betting Ads to its Broadcasts
The NBA Finals is currently at its peak and bringing pay and joy to basketball betting fans around the world. Furthermore, as more states are legalizing sports betting, the NBA is slowly trying to profit from it. Thus, the NBA is Bringing Sports Betting Ads to its Broadcasts on a local level.
According to Scott Kaufman-Ross, a senior vice-president for the NBA, they will slowly introduce sports wagering ads to its programming. The idea is to not overwhelm viewers with NBA betting ads. Thus, they want work with their gambling partners to introduce gambling ads in a smart and sensible way.
In addition, the NBA expects this to be a learning experience. Thus, they will probably go through a learning curve to get it done correctly. However, they already have the basic idea on how to go about doing it from other sports leagues. Whatever happens in the future, they will have certain NBA guidelines for gambling ads that will include responsible gambling disclosures.
Local and then National Gambling Ads
Since there are only 11 states that have legal sports betting, the NBA will only broadcast sports betting ads on a local level. Once more states have legal sports betting, they will then roll out a national campaign.
He also said that at the moment, they are looking at how to implement these ads. This is because the current question is whether it should “be done on platforms that can be geo-targeted” or not. Another option would be to only show ads where “local availability” is an option.
However, thanks to current sports betting software technology, finding the right balance is possible. One of the plans is to first advertise free-to-play game services to easy newcomers to the basketball gambling world.
At the moment, it is still too early to see how non-gambling brands will fare with these new gambling ads. This is because sports wagering is new in the U.S. and there is not yet a dominant gambling operator.
Entrepreneurs, who are thinking about becoming a bookie, are closely looking at the situation. This is because the ability to advertise their services could bring them an edge in the sports wagering industry.