Football, particularly the NFL, is one of the hottest sports to bet on. Most sportsbooks have football as one of their featured or most popular sports. And a lot of bookies have made a lot of money over the NFL over the years. Those who want to get in the action can find Price Per Head Sportsbook providers and set up their lines for football before the season begins.
And with the growing sports betting market in the US, bookmakers and sports bettors are not the only ones who can earn from this. A recent study revealed that the NFL could earn as much as $2.3 billion annually. This number does not yet include the integrity fees that the sports leagues are asking for.
NFL May Get Billions from Sports Betting and Even More
The increased legalization of sports betting in the US has already shown a huge jump in engagement from sports bettors. And since there are only a handful of states where you can bet, the numbers are expected to increase as more states follow. The increase in revenue in the NFL can come from merchandise, sponsorships, media rights and even ticket sales.
The study projects engagement from fan revenues alone to increase by 13.4%, from $13.1 billion to $14.8 billion per year. Additionally, a $573 million revenue annually can also be earned by the NFL, through ads, sponsorships, and data.
The projections for sports gambling are not limited to the NFL. The US betting market can rise to as much as $5.2 billion in revenue by 2023. There is even the potential for the US to surpass China and the UK in the next 5 years. With the legalization of sports betting, people who bet on the NFL can increase by as much as 60%.